Initial situation
Swiss Design is world renown - but until today has not been marketed as a brand to the extent it deserves. Nüesch Development has developed a boutique-mall-concept to be implemented as multiples in selected hot spots around the world. Miami serves as a test market for this concept. Next targeted cities are São Paulo, Hong Kong, Shanghai and Saigon.

Concept
The Swiss Design Center is a cluster of top quality brands with Swiss origin. Most of them Nüesch Development know well as tenants in their UEC developments in Switzerland (GreenCity, WestSide, EbiSquare). The design companies are envited as tenants to profit of the common label „Swiss Design“. Swissness is also the slogan for the other, much larger parts of the overall project containing a hotel and serviced apartments, restaurants and shops, each designed by a well-known Swiss architect. The Swiss Design Center LLC buys the properties, develops and builds. The architecture of the Swiss Design Center reflects the fostered image of Swiss Design: quality, reliability & innovation.

Realization
The ecconomic situation in Europe may be slumping, but the USA and in particular the emerging countries offer opportunities. The first rough numbers indicate that the concept for SDC is feasible. Key element of success is the attractive mix of top brands and clever event management with sensational architecture.