Initial situation
The Fashion Outlet Edelreich will open its doors to the public probably 2020. The location in the Wigoltingen-Müllheim industrial area is ideal. This futuristic project is evolving right off the A1/A7 motorway, at the Müllheim exit between Zürich and Constance, within walking distance to the S-Bahn station. Currently planning certainty is being worked out, while at the same time potential retailers are examining the outlet’s feasibility. Nüesch Development has been working on this project since 2005, in collaboration with the landowner JTM Bütenen.

Concept
Focus on fashion: The Fashion Outlet Edelreich will present unique and trendy lifestyle goods in the mid-market and luxury segments. Edelreich will reach 5 million residents in its greater catchment area, and 1 million within a tighter 30-minute radius. The concept offers a pure shopping experience: The mall’s architecture, as well as its numerous services and auxiliary uses will contribute to a successful and relaxing shopping experience. The project will be built in phases, according to demand. Given current interest, two phases totalling 20,000m² of retail, dining for 300 people and close to 1,000 parking spaces are currently planned to start construction.

Realization
Outlets are booming. In Switzerland, however, only a few outlet centres have been convincingly realised to date. Across Switzerland there are only a few locations that offer the requisite catchment area. International models have to be adjusted to prevailing local conditions and customer demands. Thus only a project which, on one hand, can reach sufficient customers in its close catchment area, and on the other hand has a compact, individual and exciting appearance will prevail.